Gunnebo: Strategic Acquisition of Primat Group

October 20, 2024

Gunnebo Safe Storage Strengthens Global Leadership and Drives Customer-Centric Solutions and Innovation with Strategic Acquisition of Primat Group

Gunnebo Safe Storage AB has announced the full acquisition of Primat Group, to invest in a company with over a century of expertise in the manufacturing and sales of high-quality security products.

Primat Group, headquartered in Maribor, Slovenia, is set to become an integral part of Gunnebo’s European Safes and Cabinets manufacturing strategy.  

The Primat Group, comprising of PRIMAT SISTEMI d.o.o. and PRIMAT d.d. in Maribor (Slovenia), PRIMAT OPREMA d.o.o. in Baljevac (Serbia), and PRIMAT d.o.o. Sarajevo (Bosnia and Herzegovina) offers a comprehensive product range that includes safes, cabinets, strong rooms and vault doors. Products are manufactured in Slovenia and Serbia, serving customers in over 25 countries, with a strong market presence in the UK, Benelux and DACH regions.

As part of the acquisition, Gunnebo Safe Storage has committed to a significant investment in Primat Group to drive growth, improve manufacturing facilities and equip employees with the essential skillsets, tools and opportunities needed to succeed.

Commenting on the acquisition, Tanja Djokic, Director of the Primat Sistemi, said: “This partnership represents a tremendous opportunity for us to build on our long-standing tradition of quality and innovation. We are incredibly proud that Gunnebo has recognised Primat’s significant potential, and we are excited to become an integral part of Gunnebo Safe Storage’s European Safes and Cabinets manufacturing strategy.

“By combining our strengths, we are well-positioned to meet the evolving needs of our customers, expand our market reach, and continue to deliver the high-quality safe security solutions that both our companies are known for. Together, we will create a stronger future with the highest levels of protection, reliability and value.”

The acquisition is strategically aligned with Gunnebo Safe Storage’s goal of driving innovation, enhancing lead times and supply chain resilience, to win customers. This move will also contribute to Gunnebo’s carbon reduction ambitions by positioning production closer to customers, thereby minimising the environmental impact.

Primat’s existing expertise in engineering, craftsmanship, and structured processes—complemented by global certifications such as VdS, ECB-S, and UL—will significantly develop Gunnebo Safe Storage’s product offer.

“We are thrilled to introduce the Primat Group to the Gunnebo family,” said Elisabeth. Whitefield, General Manager Safes & Cabinets and EverydaySafe. “Primat has a rich history, dating back to 1901 when Franc Schell first began producing iron safes. For over 120 years, the Primat Group has been synonymous with excellence in security equipment, and we are proud to have the opportunity to continue to support and invest in such a reputable brand as part of our evolving safe storage journey.”

Stefan Syren, CEO, Gunnebo Group, concluded: “Gunnebo Safe Storage’s investment in the Primat Group and its expert team manifests our dedication to innovation, growth, and delivering customer value. The plan is for us to continue supporting this great work and further develop existing routes to market as well as discover new opportunities for safe storage. We are looking forward to presenting our new proposition to our customers, new and existing, to support them in our aim to create a safer world together.”

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