betterdata presents innovative solutions for generating synthetic data (see ‘What is Synthetic Data? A Complete Guide by Betterdata > tinyurl.com/md7fbkpt’) at CES 2025 in Las Vegas. This technology makes it possible to create realistic but artificially generated data sets that significantly improve data protection and data security in various sectors.

betterdata’s synthetic data does not contain any personal information, making it ideal for developing, testing and improving security systems. Organisations can use this data to train and validate their systems without risking data breaches.

betterdata solutions:

• Cybersecurity: In the area of cybersecurity, betterdata provides synthetic data sets that are used to train AI models capable of detecting cyber threats such as phishing, malware or unauthorised access attempts. These synthetic data provide a way to identify security gaps and vulnerabilities without jeopardising real data. This enables companies to strengthen their defences and respond proactively to threats.
• Financial sector: Banks and financial institutions benefit from betterdata’s synthetic data sets because they can use them to perform advanced analytics and testing without having to access sensitive customer data. This includes developing fraud-resistant algorithms and conducting risk assessments without the risk of disclosing personal financial data. Synthetic data makes it possible to test financial products without violating compliance requirements.
• Healthcare: In the healthcare sector, betterdata provides a platform for creating synthetic medical data sets that can be used to support the development of health technology and medical research solutions. These data support the development of diagnostic algorithms or drug testing without compromising real patient information. This ensures data protection while providing a robust basis for innovation in healthcare.

With its synthetic data solutions, betterdata ensures that sensitive information remains protected while providing realistic and usable data sets to improve data security and development processes in a wide range of industries. betterdata’s platform is thus a key tool for companies looking for secure and privacy-compliant solutions.