Digital communication channels are becoming increasingly important in the security industry, particularly when it comes to transferring technical knowledge and communicating with users and specialists. The company SATEL relies on the systematic use of social media to provide targeted technical information about products, installation processes and system integration.
Structured content for specialists
SATEL provides extensive technical content via platforms such as YouTube. This content is organised by topic and aimed at different user groups. Installers and technicians can access playlists from the e-Academy, among other things. Here, products and functions are explained step by step – from cabling and configuration to system integration.
In addition, there are video formats in which new product lines such as BE WAVE are presented in a practical manner. These formats not only offer technical insights, but also serve as documentation of specific application scenarios.
User-oriented communication
For end users, additional YouTube channels, including satelsmartvlogpl and satelsmartvlogen, provide content on how to use existing systems. The aim is to explain technical concepts in an understandable way – for example, how to operate control panels, use apps or customise user profiles.
This content is based on actual user behaviour and helps to reduce everyday sources of error.
Supplementary platform use
Additional technical application examples, product images and information on firmware updates are published on platforms such as Instagram and Facebook. The content is usually visually appealing and serves as a supplement to traditional product documentation.
SATEL also uses TikTok to provide short function descriptions, tips on device configuration and practical examples. These short formats are aimed at tech-savvy users and cover topics such as setting up automations or scenes in the BE WAVE system.
Technical information as a continuous process
The use of social media to provide technical information enables timely and scalable knowledge transfer. Changes to software versions, new functionalities or safety-related information can thus be communicated in real time.
At the same time, the comment functions on the platforms create a feedback channel through which questions, problems or practical tips can be passed directly back to the developers or support structures.
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