The Federal Association of the Security Industry (BDSW) is presenting itself with a new visual identity: the new logo marks a strategic step towards a fresh, contemporary brand image. The modern design is striking at first glance – clear lines, minimalist colors, and professional, concise lettering.
The new logo is much more than an aesthetic change – it is a strategic statement. The new design, including a revised typeface and perhaps symbolic design elements, represents a realignment of the association’s identity.
In times of growing digitalization, increasing security requirements, and cross-industry media presence, the association is sending a deliberately designed signal: professional, relevant, and future-oriented. The association can position itself as a modern, dynamic player. It can sharpen perception, especially among stakeholders such as the media, politicians, or new members, and strengthen media recognition.The logo has a multiplying effect: it gives print media, online presence, social media, and publications such as trade news or press releases—for example, on the federal elections or new members—new visibility. Especially in the wake of current developments in the economy, society, and politics, modern branding can authentically illustrate change to the outside world. In this way, the BDSW is creating a clearer, more modern brand image that radiates relevance, professionalism, and innovative capability. In a network of over 1,000 security companies, the association acts as a central driving force—and its image plays a key role in this. The new branding is a visual promise for the future.
