• Holidaymakers currently mainly use AI to suggest destinations and accommodation
• Only around one in ten use AI to pack their suitcase

Dear AI, I prefer the sea to the mountains, camping to 5-star hotels, wellness to hiking – telling an AI your holiday preferences and having a complete trip planned and booked for you? A majority of 58 percent of German holidaymakers can imagine doing so. According to the survey, 25 percent would definitely trust AI to do this, and a further 33 percent would be inclined to do so. Among 16- to 29-year-olds, as many as 66 percent would leave the entire holiday planning and booking to AI, and even in the 65+ age group, almost half (46 percent) would do so. These are the results of a representative survey of 1,006 people aged 16 and over, including 955 holidaymakers, commissioned by the digital association Bitkom.

Many people already use AI applications such as ChatGPT or Google Gemini to make holiday planning easier, primarily for tips on accommodation and destinations. Twenty-two percent of holidaymakers have used an AI application to suggest accommodation, and another 44 percent are open to doing so. Eighteen percent have already used AI to suggest travel destinations, and 44 percent can imagine doing so in the future. ‘Trust in digital assistants is growing. Artificial intelligence is no longer just a work tool, but is increasingly providing support for everyday questions and leisure activities,’ says Lucy Czachowski, Artificial Intelligence Officer at Bitkom. ‘For most people, travel planning should be as convenient and stress-free as possible. This is exactly where AI can help, taking individual preferences into account while reducing the organisational effort.’

Twelve percent of holidaymakers have already used AI for suggestions on excursions or activities at their holiday destination, such as sights, leisure activities or events. A further 39 percent would be open to this. Eleven percent have so far had routes suggested to them on site, for example for city tours, and here too, a further 39 percent would be open to AI assistance in future. When it comes to packing suitcases and obtaining last-minute information, however, German holidaymakers are still rather cautious: only 8 percent have already used AI to create packing lists for their holidays. And only another 15 percent would consider using AI to help them pack their suitcases in the future. Only 1 percent currently trust AI applications for up-to-date information about their destination, such as travel warnings or vaccinations. However, the potential here is particularly high; 46 percent would be open to this in the future.

Note on methodology: The information is based on a survey conducted by Bitkom Research on behalf of the digital association Bitkom. A total of 1,006 people aged 16 and over in Germany were surveyed by telephone, including 955 people who take holiday trips. The survey took place between calendar weeks 18 and 21 of 2025. The overall survey is representative. The questions were: ‘Would you trust artificial intelligence, or AI for short, to plan and book your entire holiday based on your preferences?’ and ‘AI applications can make recommendations based on personal interests, previous trips or current trends, for example. For which of the following purposes have you already used AI applications in this context or would you like to use AI applications?’