The future of business communication: three trends for 2024

January 23, 2024

Retarus, the specialist for enterprise-level cloud messaging solutions, has identified three trends that will have a lasting impact on digital business communication in 2024. Artificial intelligence in particular will play an increasingly important role in the coming months, enabling companies to work more efficiently and strengthen their competitive position.

1 Intelligent document processing

According to a recent study by the Everest Group, increasing productivity and optimising costs will be at the top of companies’ agendas in 2024. As a result, there is currently a high demand for intelligent document processing (IDP), as such solutions significantly increase operational efficiency in document processing. The integration of artificial intelligence (AI) in the area of intelligent document processing will have a decisive influence on business communication. This is because AI-supported IDP solutions significantly optimise the processing of documents, particularly in accounting. For example, machine learning can be used to automatically extract relevant data in invoices from different file formats and transform it into machine-readable structures. This allows large volumes of documents to be processed within a very short time. Under optimal conditions, data capture using IDP solutions significantly reduces the error rate and increases accuracy by up to 100 per cent. Powerful IDP solutions can also be easily customised to the specific requirements of a company or industry. Overall, companies benefit from faster data processing, higher recognition rates and considerable cost savings. When selecting an IDP solution, analysts therefore recommend ensuring that it is AI-based and flexibly scalable.

2 AI-powered email security solutions

AI will play a decisive role in email security in 2024. According to a recent PwC study, seven out of ten companies say they want to use AI-supported cybersecurity solutions in the next 12 months. The reason: more and more hackers are utilising AI and, thanks to the launch of ChatGPT just over a year ago, generative AI for their attacks. Email remains the most frequently used gateway. What makes the attackers dangerous, on the other hand, helps to ward them off: AI-supported solutions, for example in the area of sandboxing and spam detection, reliably recognise zero-day attacks and sophisticated phishing attacks at an early stage and proactively fend them off. Suitable SIEM tools (Security Information and Event Management) also use state-of-the-art machine learning processes to analyse the data from the various IT security applications used. A comprehensive solution thus provides insights into new types of threats and makes a decisive contribution to minimising future risks.

3 Innovative ecosystems

The ability to innovate quickly is a prerequisite for corporate success and can be realised through the smart use of cloud environments. A multi-cloud strategy with modern infrastructure, platform and solution offerings from different providers helps companies to build their technology stack as flexibly as possible. This allows them to react quickly to new market and customer needs, adapt business models as required and drive innovation. Flexible cloud environments work best when the building blocks are well harmonised. Ecosystems play a key role in this. In terms of user and customer experience, the interplay of ecosystem offerings is a prerequisite for the success of cloud migrations and ultimately cloud-based business models. Existing standard interfaces, APIs and suitable connectors that allow uncomplicated access to and use of the solution modules are essential for this. The elements of a solution always include the associated messaging and communication channels that enable interoperability between legacy and cloud applications. Cloud-based messaging products such as those from Retarus enable this seamless exchange of information, real-time collaboration and secure, location-independent access to resources. By combining strategic cloud utilisation and the integration of current messaging technologies, companies can not only increase their efficiency, but also pave the way for future growth and progress.

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