We’ve all seen the scene: A customer stands at the checkout, looking at a screen that is currently displaying a special offer for a new fitness drink – seconds later, the same screen switches to a live camera image because suspicious movements have been detected in the entrance area. This is not science fiction, but reality: With the new display series from AG Neovo, digital signage and video surveillance merge into a system that combines marketing, security, and data analysis in a single device.

Product introduction – more than just displays

AG Neovo, known for years for its robust, NDAA-compliant professional monitors, has expanded its portfolio with two new series designed specifically to combine marketing and security:

• The NSD all-in-one series with Android-based media players in 32“, 43”, 55“, and 65”
• The PB Stretch series with extra-wide 37″ displays in 32:9 format, available with or without Android

Both series are designed for 24/7 operation and offer interfaces to modern content management systems (CMS). This allows classic advertising content, live streams from security cameras, and interactive functions to be combined on a single platform.

The real highlight: Retailers, restaurateurs, and operators of public facilities will no longer need two separate systems—one display for advertising and one for security. Live signage combines both.

Technical features and advantages—what’s behind the numbers

At first glance, the key technical data sounds familiar: 4K resolution, up to 500 cd/m² brightness, anti-glare panels, integrated Android system. But the added value comes from the well-thought-out combination of these features:

Under the hood, the NSD all-in-one displays score points with 4K UHD resolution, high brightness, and anti-glare panels. The integrated Android system allows the use of apps, CMS platforms, and web content. Content can be fed in locally via USB or network connections. Anti-burn-in technologies prevent static content from burning in, a decisive advantage in continuous operation.

With their 32:9 format, PB Stretch displays offer visual accents that are particularly striking in entrance areas or information zones. Android variants feature Wi-Fi and Bluetooth, enabling wireless content delivery. IPS panels ensure sharp colors and wide viewing angles.

AG Neovo offers the Neovo Controller and Neovo Manager software tools for administration. These allow displays to be monitored centrally, brightness, input sources, and apps to be managed, and locations to be controlled via cloud systems. Zero-gap wall mounting is provided for the large NSD models, which bundles the displays elegantly and attractively on walls.

• Flexibility through Android: Content can be fed in not only via USB or HDMI, but also via Wi-Fi or LAN. CMS solutions can run directly on the displays – without additional player hardware.
• Reliability in continuous operation: All devices are designed for 24/7 operation and use anti-burn-in technologies to prevent burn-in – a crucial criterion for retail environments with static logos or menus.
• This allows content, brightness, or input sources to be controlled across locations.
• Zero-gap mounting: The large NSD models are designed for particularly flat wall installation—an advantage for architecturally demanding environments.
• Stretch displays as eye-catchers: The 32:9 format opens up new design possibilities – from timetable displays and tickers to advertising formats that would exceed the capabilities of conventional screens.

In short, AG Neovo has addressed the typical weaknesses of digital signage and security projects – complexity, hardware overhead, and maintenance costs – and consolidated them into an integrated approach.

Areas of application – where live signage creates added value

The possible applications are diverse and cover both classic digital signage scenarios and security-critical areas.

Practical examples: Live signage in action

Live signage is not just a theoretical concept for marketing and security professionals – its added value only becomes apparent in practical use. The same platform can perform very different tasks in different industries: In retail, it increases awareness of products and special promotions, while at the same time recording purchasing behavior and taking security aspects into account. In restaurants, hotels, and public institutions, it combines customer information, digital signage, and surveillance in a single system. In transportation hubs and corporate headquarters, it also ensures that relevant information, advertising, or security messages are displayed in real time without the need for separate hardware. The following practical scenarios show how live signage is used in different environments to inspire customers, ensure security, and efficiently control operational processes.

Retail: From eye-catcher to sales analysis

#Imagine a large electronics store: Several 55-inch NSD displays hang above the checkout area. They alternately show advertising clips for current offers, product videos, and interactive recommendations. At the same time, a live camera image from the entrance area is fed in, which detects suspicious movements. The system analyzes the frequency of customer flows, records how long visitors linger in front of certain products, and automatically generates reports for marketing. The result: greater attention for advertised items, better personnel management during peak hours, and a measurable increase in impulse purchases.

Gastronomy: Digital menus and security in one

A restaurant chain installs PB Stretch displays in its fast food restaurants. The screens display digital menus, special promotions, and daily offers. At the same time, a separately integrated camera monitors the self-service areas. If the system detects unusual movements—such as an employee accessing the warehouse without supervision—an alarm can be triggered automatically or the image can be transferred to a control monitor. This allows customers to be informed and risks to be reduced without installing additional hardware.

Transport hubs: real-time information and security

NSD displays are used in the waiting rooms of a large train station. Passengers can view departure schedules, news, or advertising content, while the main entrances are monitored at the same time. If a train is delayed or an incident occurs on the platform, the system automatically switches to live video or security information. Travelers are informed and security personnel respond immediately – all controlled via the same display platform.

Corporate environments: Reception and control center combined

At a corporate headquarters, NSD displays in the foyer serve as welcome screens and a source of information for visitors. At the same time, they monitor sensitive areas such as server rooms or internal storage areas. The data from the cameras and visitor information flows into the control center software. This gives management an overview of visitor flows and security events at all times and enables them to make decisions based on real-time information.

This makes live signage a tool that not only combines marketing and security, but also fulfills compliance and communication tasks.

The real benefit for the user

The added value of live signage for users is evident in the interface between marketing, security, and data analysis. It’s not just about impressive displays, but about a system that offers real operational advantages. Customers are targeted and emotionally engaged through high-resolution, interactive content, while inventory security is increased through real-time monitoring and AI-powered analytics. In addition, the system provides valuable data on visitor flows, dwell times, and interactions, which can be directly incorporated into strategic decisions. The benefits for the user are therefore threefold: better customer loyalty, increased inventory protection, and sound, data-based market analysis. The following points illustrate how these advantages are implemented in practice and what difference they make in day-to-day operations.

Here once again is the added value of live signage in three key dimensions: customer engagement, inventory protection, and data-driven market analysis.

A key argument is the enthusiasm of customers. High-resolution 4K images, smooth animations, and interactive content clearly stand out from traditional advertising media. Displays thus become experiential spaces that attract attention, trigger purchasing impulses, and at the same time create trust. Customers feel informed and engaged—a factor that strengthens their loyalty to the brand or location.

In addition, the solution increases inventory security. Integrated camera streams and intelligent video analysis make it possible to immediately detect anomalies in the sales area. Systems with AI-supported pattern recognition identify suspicious behavior, react to unusual movements, and can automatically trigger alarms or transmit live images to other monitors. This gives operators an additional level of security without having to use separate surveillance monitors.

The third area of benefit concerns the analysis of markets and customer flows. With its integrated cameras, each display also functions as a sensor that provides valuable data: visitor frequencies, movement patterns, or the length of time spent at specific locations. This information flows directly into strategic decisions – whether for more efficient personnel planning, a more targeted product range, or the evaluation of ongoing advertising campaigns. This makes marketing measurable and allows investments to be optimized based on data.

The result is a hybrid tool that not only reduces costs but also combines several functions in one platform. Live signage gives operators a real competitive advantage: it inspires customers, protects inventory, and at the same time provides the information that is indispensable for modern, data-driven business management.

Conclusion – from vision to mandatory solution

Digital signage has long been a marketing topic. Video surveillance was considered purely a security measure. Live signage is shifting these boundaries, creating a system that is more than the sum of its parts.

For retailers, this means greater sales potential and increased security. For security planners, it is a tool that combines surveillance, communication, and analysis on a single platform. And for operators of public facilities, it is a solution that balances information delivery and protection.

With increasing demands for security, efficiency, and customer experience, AG Neovo’s live signage is becoming less of an option and more of a standard for the future. Those who invest early will not only be ahead technologically, but also strategically.