EuroCIS 2025 has once again impressively demonstrated that it is the leading trade fair for retail technology in Europe. From 18 to 20 February 2025, Messe Düsseldorf was filled with over 500 exhibitors from 37 nations and more than 14,000 trade visitors from 95 countries – a clear signal that innovation and progress in retail are more in demand than ever. The focus was not only on the digital transformation of the traditional store, but also, and in particular, on the implementation of modern security solutions, which are becoming increasingly important as an integral part of a holistic retail strategy.
The trade fair particularly highlighted the trend of artificial intelligence being used far beyond traditional applications. While classic applications such as inventory management, dynamic pricing and forecasting models continue to play an important role, innovative concepts are increasingly relying on generative AI to automate operational processes and personalise customer approaches. The ability to analyse large amounts of data in real time enables retailers to create tailored offers and adapt flexibly to constantly changing market conditions. This development is not only a technological advance, but also a decisive competitive advantage in an increasingly digitalised market environment.
In addition to the many possibilities offered by artificial intelligence, security solutions were a central focus of EuroCIS 2025. In view of the growing complexity of networked systems and the associated challenges in the area of cybersecurity, it is becoming increasingly important for retailers to secure their IT infrastructures against attacks and data theft. Pioneering solutions were presented that emphasise both the physical protection of goods and the security of digital data. The innovative approaches of well-known companies such as Axis, Salto Systems, Verkada and Dahua deserve special mention here.
Axis systems feature high-resolution cameras and the ability to process data locally using edge computing. This allows for the almost instantaneous collection and analysis of security-related information, not only shortening response times to incidents but also enabling more precise identification of potential threats. By integrating these technologies into existing IT architectures, retailers can make their security monitoring more efficient while improving the scalability of their systems.
In addition, Salto Systems’ solutions set new standards in access control. With advanced electronic locking systems, Salto not only offers the option of seamlessly controlling access to sensitive areas in the store, but also integrates these systems into comprehensive smart shop concepts. This ensures that only authorised persons have access to particularly sensitive areas – a crucial factor in preventing theft and unauthorised access. Combining smart access control with data-based security solutions creates a robust security network that increases both physical and digital protection.
Another key player in the field of security solutions is Verkada, whose cloud-based video surveillance systems open up a new dimension of monitoring and analysis. Verkada combines modern hardware with powerful AI algorithms so that unusual movement patterns and suspicious behaviour are immediately detected and reported to central control units. These real-time analyses make it possible to react quickly and effectively in emergency situations, which not only reduces the likelihood of theft of goods, but also enables a comprehensive evaluation of incidents. Seamless integration into existing IT systems underlines the claim to establish security as an integral part of a holistic retail concept.
At the same time, Dahua impressively demonstrated how AI-based video analytics and facial recognition systems can help improve security infrastructure. Dahua’s technologies make it possible to identify suspicious activity in real time and analyse historical data to uncover patterns and potential security vulnerabilities. By using such solutions, retailers can not only make their stores safer but also optimise operational processes – for example, by automatically recording customer flows and providing early warnings of unusual behaviour that could indicate theft.
In addition to security solutions, the topic of smart stores was also the focus of EuroCIS 2025. The digitalisation of brick-and-mortar retail goes far beyond the introduction of self-checkout systems and encompasses the holistic transformation of the shopping experience. Automated, digitalised sales processes and the seamless integration of online and offline channels create an environment in which the customer is the main focus. The use of state-of-the-art technologies, such as smart shopping trolleys that enable independent transactions using sensors and integrated scanning mechanisms, makes shopping not only faster and more convenient, but also more secure. The innovative use of IoT devices and sensors to control inventory and monitor the movement of goods helps retailers avoid bottlenecks and make their entire operation more efficient.
Another aspect that was discussed in detail at the show is the integration of IT systems that make it possible to control all digital processes centrally while ensuring the highest security standards. Hybrid solutions that combine cloud and edge computing make it possible to process data in near real time while also reacting flexibly to local circumstances. These systems not only provide a robust basis for implementing security solutions, but also enable comprehensive omnichannel integration, in which all points of contact between retailer and customer merge into a consistent, personalised experience. At a time when cyberattacks and data leaks are ever-present threats, the consistent integration of cyber security measures into IT operations is essential. The concepts presented include the use of modern firewalls and intrusion detection systems as well as continuous training of personnel to ensure the security of sensitive customer data and business processes.
EuroCIS 2025 also impressively demonstrated how seamless, automated processes are revolutionising the retail industry. Innovative approaches such as ‘Just Walk Out’ technologies, in which the shopping process takes place completely without a checkout system, are becoming increasingly important. These technologies are based on a combination of sensor technology, image processing and AI analyses, which make it possible to process the entire transaction automatically. Such systems not only help to increase operational efficiency, but also improve the customer experience by eliminating long waiting times at the checkout. The transition to a fully digitised, connected store concept is an important step towards a future-proof retail landscape that ensures both operational efficiency and the highest security standards.
The multitude of innovative approaches and practical solutions presented at the exhibition impressively demonstrates that the challenges of modern retailing can only be met by consistently linking security measures, intelligent data use and digitised business processes. The technologies presented – from high-resolution surveillance systems and intelligent access controls to cloud-based analytics solutions – not only offer retailers the opportunity to make their stores more secure, but also to make their business processes more efficient and to sustainably improve the customer experience.
Overall, EuroCIS 2025 makes it clear that the ongoing digitalisation and increasing use of artificial intelligence are inextricably linked with the necessity of establishing security solutions as an integral part of modern retail concepts. The innovative contributions from companies such as Axis, Salto Systems, Verkada and Dahua are exemplary of the industry-wide transformation that is making retail not only more efficient but, above all, more secure. With a clear vision for the future and a relentless pursuit of technological excellence, the trade fair is paving the way for new business models that meet the current and future needs of the market. The focus is always on people – both in terms of directly addressing customers and in terms of how employees and technologies can work together to meet the challenges of a digitalised world.
EuroCIS 2025 has thus not only further enhanced its reputation as the leading trade fair for retail technology, but has also impressively demonstrated the importance of integrating security solutions as a central element in the digital transformation of the retail sector. The comprehensive range of technologies and concepts presented makes it clear that the way forward is through the combination of physical security, digital networking and a seamless customer experience – a development that will have a lasting impact on modern retail.
