MWC2024: Deutsche Telekom showcases innovations for a changing world

February 19, 2024

  • Brand claim “Connecting your world” sets the pulse for technologies and innovations for a better life in our society
  • Central, spectacular installation for an AI world premiere
  • Getting in the mood for UEFA EURO 2024 with İlkay Gündoğan, captain of the German national team

“Connecting your world”: the Deutsche Telekom brand promise will be creatively staged at this year’s Mobile Word Congress (MWC) 2024. As the trade fair motto, it stands for high-calibre innovations, exciting entertainment and a tangible brand experience. The architecture of the stand navigates the public through the various themed areas that underpin the Group’s central claim: Deutsche Telekom as a trustworthy, innovative companion for customers in the digitalised world. The brand presentation is all about the 2024 football year: Telekom is the network supplier, national sponsor and TV rights holder of EURO 2024. The centrepiece of the trade fair presentation is the extraordinary, interactive 3D LED installation “Telekom Super Soccer”. Here you can immerse yourself in AI-generated landscapes and practise scoring goals. The best players of the day can win a ticket for EURO 2024. The star guest in Barcelona is İlkay Gündoğan, captain of the German national team.

“The MWC is the annual pulse meter of digitalisation. We show that our technological expertise is inextricably linked to the needs of society and the environment,” says Antje Hundhausen, Head of Brand Experience at Deutsche Telekom. “Inspiring design and entertainment are not neglected. My highlight at MWC 2024: Telekom Super Soccer, the exciting gaming experience that is already whetting our appetite and making us look forward to EURO 2024!”

Deutsche Telekom raises the curtain on AI

The megatopic of artificial intelligence (AI) will once again take centre stage in 2024. At its stand, Deutsche Telekom will be presenting various glimpses into the future with “Magenta AI”: “Concept T” is a version of the router of tomorrow. Using three design studies as examples, it shows how new technologies could merge with a classic router.

Or smartphones without apps: together with Qualcomm and, Deutsche Telekom is presenting a visionary AI phone concept. An assistant based on artificial intelligence replaces the countless apps on the smartphone. For the showcase, real-life use cases were integrated into Telekom’s T Phone, which is already available.

Reliable partner for people, industry and the environment

The “Global Business Platforms” area demonstrates how digitalisation is also advancing the private and public sectors in Europe: satellite-based connectivity is now also available for the global Internet of Things. This benefits, for example, applications in remote areas with poor mobile phone coverage, useful for agriculture or solar and wind farms. The latest developments and use cases for network APIs, 5G and video production with 5G slicing will also be on show.

“Resilient Networks” stands for the basis of all progress: this is where Deutsche Telekom demonstrates its high-performance, stable networks. In addition to a new, ground-breaking security solution from the cloud, the “mobile phone mast to go” is being upgraded – which can also be experienced at EURO2024.

The project is being realised jointly by the agencies Meiré und Meiré, elastique. and Grosse8 for Deutsche Telekom.

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