John Lutz Boorman is the new Head of Product and Marketing at Hanwha Vision Europe

April 5, 2024

Hanwha Vision, the global provider of machine vision solutions, has appointed John Lutz Boorman as Head of Product and Marketing for Europe. Mr Boorman will be based at the company’s regional headquarters in the UK.

Mr Boorman brings extensive knowledge of the security industry. He has over 30 years’ experience in business development, sales, product and marketing for leading distribution and manufacturing companies. Mr Boorman has in-depth technical knowledge of security and industry best practices, including video surveillance, access control and intrusion detection systems.

In his new role, Mr Boorman will lead the product, solutions and marketing roadmap for Europe, ensuring that Hanwha Vision continues to provide its customers with the high quality video surveillance solutions for which the company is renowned. As Head of Product and Marketing based in the UK, he will set the product and marketing direction and lead the team and business activities across the region.

Jeff (Chae Won) Lee, Managing Director of Hanwha Vision Europe, said: “We are delighted to welcome John as Head of Product and Marketing for Europe. John has decades of experience in delivering successful projects in the security industry and has impressive knowledge of products, sales and marketing. He will be instrumental in the continued growth of Hanwha Vision across Europe as we continue to go above and beyond for our customers.”

“I am delighted to be joining the Hanwha Vision team as Head of Product and Marketing for Europe,” said John Lutz Boorman. “The company is highly regarded and has a truly innovative approach to its products and marketing. One example of this is the multi-level and cost-effective offerings that are suitable for a wide range of applications and industries. I look forward to helping the company continue to improve its products and marketing and working with our customers to deliver outstanding solutions.”

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